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Hotel Brands

International Hotel Sales Representation

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SERVICES OFFERED

Corporate Sales
Leisure Sales
MICE Sales
Sales Event Management
Digital Sales
Interim Sales Management
Sustainability Services

CWW Hotels provides hotel and resort brands with access to a professional, white label hotel sales team in international markets. Solutions range from international sales in one country, to coverage in multiple countries or regions.


We assist regional and national hotel brands looking for an international sales presence to market themselves to corporate travelers, MICE- and travel agencies and tour operators in international source markets.


We outpace the competition with international hotel sales & marketing outsourcing services
Are you looking to grow your market share and revenue for your hotel in new territories and markets?
Are you looking for a bespoke solution that complements your company brand marketing, objectives, and budget?
Are you looking for established, global sales professionals who can complement your existing team with their local knowledge and experience?
We think local, and act global.


Maximize your global sales efforts and hotel marketing by partnering with our global in-country sales experts who have the connections, local knowledge, and experience to help you achieve incremental sales. CWW Hotels offers flexible models for the travel industry targeted to your needs, and always strategically supported by a senior executive.

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Our global sales team excels in the following areas:

Corporate sales

We develop, maintain, and improve corporate account relationships to secure as many RFP invitations possible, resulting in additional acceptances for corporate hotel programs. Management of RFP tools as well as TMC relationships to increase revenues from the corporate travel segment

Leisure Sales

We cultivate relationships with key travel agencies, tour operators, and consortia to create awareness and increase inclusions in leisure programs (e.g. tour operator catalogues). We influence new business for the leisure market segments including but not limited to Wholesale, Consortia, GDS, and OTA. We Target and secure new accounts through strategic planning, agent training and education.

MICE Sales

Driving significant revenue opportunities through leads from the MICE (meetings, incentives, conferencing, exhibition) segment. This includes management of new and existing accounts ranging from corporate meeting planners to third party companies/agents.

Sales Event Management

From roadshows, sales missions to trade fairs, CWW Hotels creates successful events to help communicate with customers and the travel trade to enhance brand presence, resulting in improved ROI. We make sure that the investment in any event goes beyond the event itself and is followed up vigorously for intended results.

Digital Sales

We leverage new-age webinar technology to enhance your business & sales support to add more revenue in an efficient & timely manner. We help clients to deliver end to end digital sales solutions that create value across the full customer decision journey.

Interim Sales Management

We provide interim management for a short, or long-term assignment, to manage a period of transition, crisis or change within an organization. The services provided can range across all functions from management, operations to sales.

Sustainability Services

CWW has partnered with Planet4People to help hotel brands with mitigation and adaptation strategies. CWW seeks to work with organizations whose mission includes solving social and environmental problems.

European Hotel Chain

TASK

European Regional Hotel chain with over 50 hotels in need of international sales presence to market the brand and hotels to corporate travelers, MICE- and travel agencies, and tour operators in additional feeder markets

MARKET

Identified UK and Benelux as feeder markets with highest potential, by evaluating hotel portfolio and destinations.

FORMULA

We developed a cost control model through a fixed monthly fee with an incentive on performance and assigned senior sales managers with strong market knowledge and client relations as a white label solution. In addition, we conducted client events across several regions to introduce the hotel brand. Our plan also included regional sales blitzes for specific hotels. The CWW sales team Focused on Corporate RFP management & inclusion in Preferred hotel programs, as well as continuous account management in order to be recognized as the “face” in the market.

RESULT

Consistent YOY revenue growth of 12%-20%.

TASK

National Hotel chain with over 5,000 rooms across its portfolio in need to broaden their business mix and source market from domestic to international.

MARKET

Identified the USA and Continental Europe as initial target markets with the plan to add Asian markets in a second phase.

FORMULA

Our focus was on sales for the corporate & MICE segments. The CWW Hotels executive management team was highly involved to consult & facilitate the implementation of the long-term strategy The CWW Hotels sales managers were integrated as a white label solution consisting of a mix of full and part-time roles resulting in a cost-effective deployment of fixed monthly fee with incentive. On behalf of our client, the CWW Hotels team attended and conducted roadshows, sales missions & events to penetrate markets.

RESULT

Consistent increases in Corporate, leisure, and MICE revenues. CWW Hotels Exceeded client revenue goals by at least 20% in each year contracted.

What our clients say about us

CWW and Austria’s largest hotel group, Vienna House (formerly Vienna International Hotelgroup), can look back on more than a decade of close and excellent cooperation. In addition to the highly professional and reliable representation in our focus markets in Great Britain and Benelux, we have jointly taken new paths to present ourselves in these markets. Since 2016 we have penetrated these feeder markets with our so-called "Vienna House Warming-Party". 

 

In Amsterdam, Antwerp, Brussels, London, and Manchester, thanks to the excellent organization of the CWW colleagues at unique locations, we have been able to benefit from a very good customer turnout resulting in multiple group bookings. We’ve also  seen concrete leads to Vienna House destinations such as Berlin, Prague, and Krakow. Thank you Eric and team for supporting us and making our Brand Promise "Endless Exploration" so real and alive in the regions you are representing us.

Martin Ykema - Chief Operating Officer

CWW
2020-07-17T02:21:12-07:00

Martin Ykema - Chief Operating Officer

CWW and Austria’s largest hotel group, Vienna House (formerly Vienna International Hotelgroup), can look back on more than a decade of close and excellent cooperation. In addition to the highly professional and reliable representation in our focus markets in Great Britain and Benelux, we have jointly taken new paths to present ourselves in these markets. Since 2016 we have penetrated these feeder markets with our so-called "Vienna House Warming-Party".    In Amsterdam, Antwerp, Brussels, London, and Manchester, thanks to the excellent organization of the CWW colleagues at unique locations, we have been able to benefit from a very good customer turnout resulting in multiple group bookings. We’ve also  seen concrete leads to Vienna House destinations such as Berlin, Prague, and Krakow. Thank you Eric and team for supporting us and making our Brand Promise "Endless Exploration" so real and alive in the regions you are representing us.
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