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DESTINATION MARKETING ORGANIZATIONS

We sell and market destinations in international source markets

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SERVICES OFFERED

Public Relations
Travel Trade Sales
Travel Trade Marketing
Event Management
Social Media
Sustainability Services
Strategic Partnerships
Digital Management

Access to an international sales
and marketing team

Destination Marketing Organizations (DMO) are an essential part of the tourism promotion industry worldwide. We have developed the right tools, skills, communication channels, and people to provide tailor-made solutions to increase the visibility of the destinations in their key international markets. Our core strength is our team. We’re a collective of people that understand how to use marketing and sales tools to drive more visitors to your destination. We’re experts at:



PR
Marketing
Digital
Events
Travel Trade



Our approach to destination marketing is comprehensive, from trade to consumer, media to digital, above the line, below the line, and everything in between.
Whether you’re working on a single project, or you need a full representation in one international market or multiple markets, we can help.

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Our global sales and marketing team excels in the following areas

Arizona Office of Tourism (AOT)

TASK

Increase awareness of Arizona as a road trip destination for Spanish speaking markets focusing on video, editorial, and social media handles.

MARKET

Mexico with some extension to Spanish speaking markets.

FORMULA

Joint partnerships with Arizona Office of Tourism, Eddy Warman (Lifestyle Radio and YouTube program), Tesla, and Grupo Editorial Expansion (largest editorial group in Mexico) to showcase Arizona as a premier road trip destination for the Mexican market.

Collateral:

Printed editorial in Life & Style magazine, social media amplification through Life & Style, AOT, and Tesla social handles. Online editorial Quién magazine and Radio and some video coverage Eddy Warman radio show.

RESULT

More than $250,000 USD generated in media value.

TASK

MARKET

FORMULA

RESULT

German National Tourist Office

The German National Tourist Office (GNTO) has been working with CWW to promote our destination, Germany, with public relations support, as well as B2B and B2C strategies since 2017. are pleased with the work and results CWW has provided us.

“CWW is a leader in the travel industry and I trust the agency’s innovative ideas and recommendations. Mauricio Gonzalez and his team have created and executed many successful PR Strategies and digital campaigns for the GNTO. The CWW team is detail-oriented and tailors its marketing strategies and communications to each client, making our business relationship both effortless and pleasant.”

Ricarda Linder - Regional Manager The Americas

CWW
2020-06-28T20:36:32+00:00

Ricarda Linder - Regional Manager The Americas

The German National Tourist Office (GNTO) has been working with CWW to promote our destination, Germany, with public relations support, as well as B2B and B2C strategies since 2017. are pleased with the work and results CWW has provided us. “CWW is a leader in the travel industry and I trust the agency’s innovative ideas and recommendations. Mauricio Gonzalez and his team have created and executed many successful PR Strategies and digital campaigns for the GNTO. The CWW team is detail-oriented and tailors its marketing strategies and communications to each client, making our business relationship both effortless and pleasant.”

What our clients say about us

“For over 20 years, CWW Japan represented Visit Seattle and Washington State in the Japanese market, which has historically been one of our most important overseas markets. They have positioned Seattle as the gateway, a must-visit destination, and have led critical efforts to enhance our air connectivity, educating and developing products with the travel trade, and successfully attracting high-profile media to help tell our destination’s story across Japan. More importantly, they have helped us build lifelong, personal, and meaningful relationships with partners like JATA, JTB, ANA, JAL and so many others in Japan. It is a testament to the great work CWW Japan has done for our organization and destination.”

Tom Norwalk - President and CEO

CWW
2020-06-28T20:44:03+00:00

Tom Norwalk - President and CEO

“For over 20 years, CWW Japan represented Visit Seattle and Washington State in the Japanese market, which has historically been one of our most important overseas markets. They have positioned Seattle as the gateway, a must-visit destination, and have led critical efforts to enhance our air connectivity, educating and developing products with the travel trade, and successfully attracting high-profile media to help tell our destination’s story across Japan. More importantly, they have helped us build lifelong, personal, and meaningful relationships with partners like JATA, JTB, ANA, JAL and so many others in Japan. It is a testament to the great work CWW Japan has done for our organization and destination.”
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