We sell and market destinations in international source markets

Travel Trade Sales

Travel trade continues to be an important part of the customer journey, and our trade team develops this segment through different key activities like:

· Tour operator and travel agencies sales calls
· Trade show management
· Training and educational seminars
· Sales mission development
· Lead generation

Travel Trade Marketing

Our team will develop a marketing strategy alongside the DMO and the travel trade to find the best solution to develop more visitors to the destination.

· Co-Op programs
· Product development by segment or niche market
· Incentive programs
· Brand development
· Research and market intelligence

Event Management

We’ll deliver a memorable experience through creative and disruptive events tailored to fit the needs of different approaches and audiences. Our specialities are in:

Event design
Product presentation
Sales mission/Client appreciation events
Media events
Trade Show participation
Booth design and management
Simultaneous translation and interpreters

Social Media

From community management to meta data analysis and content creation, we can increase traffic, followers, or generate brand affinity and momentum for our clients.

Sustainability Services

The long term viability of the planet is of paramount importance, which is why CWW has partnered with Planet4People to help DMOs with mitigation and adaptation strategies. CWW works alongside organizations whose mission includes solving social and environmental problems.

Digital Management

We approach digital management through the following 6 categories:

Attract

Engage customers at the top of your funnel, where their experience and journey begins, with:

> SEO & Google My Business Optimization
> Paid Media Management
> Local Media Tie-ups

Engage

People no longer want push-marketing from brands, but rather, want to be a part of the marketing journey. We strive to create brand affinity with your destination and support consumers to be advocates for the destination.

> Online storytelling through articles, videos, and other types of content that feature the expertise of respected travel enthusiasts
> Pull marketing tactics such as polls, quizzes, and user generated content campaigns.

Delight

> Online event planning and management.
> Extended reality through AR and VR experiences.

Convert

Ultimately, we want customers to get what they want from your destination.
> Landing Page design and optimization > Online customer support through community managers and chat bots.

Reputation
CWW provides a local voice in the market, close to consumers, and we are also able to collect and analyze both qualitative and quantitative data.

> Email newsletter design and management.
> Data collection and insights on consumers and their experiences.
Public relations?