The Importance and Benefits of MICE Sales

Meetings, Incentives, Conferences, and Exhibitions (MICE) are a central segment in the hospitality industry. MICE sales are extremely beneficial and can generate a sizeable portion of a hotel’s revenue. By attracting MICE tourists, you have an opportunity to boost the returns of your establishment, as well as your reputation. Studies have shown that MICE tourism makes up over fifty percent of business travel.

MICE Benefits for Hotels

Meetings, Incentives, Conferences, and Exhibitions Sales are especially advantageous to the hotel industry. Attendees of these MICE events fill up rooms at the host hotels and nearby venues. In addition, attendees of MICE events can bring you additional leisure business in the long run, when returning to a location they have been during a business event. “Bleisure” travel (the trend of blending business with leisure activities on business trips) is on the rise, providing a greater quality of life as well as a work/life balance to those who take advantage of it.

Attract MICE Tourism and Boost Revenue

MICE tourism is constantly evolving and has significantly transformed during the pandemic. Hotels must adapt, stay informed, and understand the marketing environment in which MICE industry professionals and event directors currently operate. The needs vary from market to market and it is essential to be aware of these diversities.

Connect Worldwide and MICE Sales

Our professional and specialized MICE sales experts at Connect Worldwide act as an extension of your team in the local market. Due to our established network of clients, speed to market, and  access to key decision makers, we are able to provide significant revenue opportunities through leads from the MICE segment. Our experienced team can introduce you to new networks, connections, and territories, and provide business insight into opportunities, market trends, and competitor analysis.

Connect Worldwide sales experts are here to help you stay ahead of the competition. Our team has a long history of results-driven MICE sales solutions, specific to our clients’ objectives in their respective markets. Get in touch with us today for more information about our MICE sales services.