The North Carolina Division of Tourism, Film and Sports Development Reacquires Connect Worldwide Canada as its Canadian Agency of Record

TORONTO, ON (May 23, 2013) – The North Carolina Division of Tourism, Film and Sports Development is pleased to award Connect Worldwide Canada agency representation for the second consecutive time, representing both Travel Trade and Public Relations.

“We are absolutely thrilled to continue to represent the beautiful and unique state of North Carolina,” says Charmaine Singh, President of Connect Worldwide Canada. “From pristine beaches, world-class golf and spa, to exceptional culinary and natural beauty, North Carolina is a destination that truly resonates with Canadians. The team at Connect Worldwide Canada is delighted to represent such a diverse and cultural destination.”

North Carolina continues to be the destination of choice for many Canadians. Statistics Canada reports over one million Canadians visited the state in 2011, including nearly 450,000 overnight stays and an increase in spend by 17 per cent from 2010.

As North Carolina continues to prioritize its presence in the Canadian market, the Division will work with Connect Worldwide Canada to inform Canadians about the state’s unique leisure offerings. From romantic getaways, milestone celebrations and family vacations, the state of North Carolina offers one-of-a-kind vacations and exceptional experiences to Canadian travelers. Connect Worldwide Canada will continue to educate and excite travel professionals and consumers throughout the country, bringing more Canadian visitors to the state year-round.

“Connect Worldwide Canada has done an outstanding job for North Carolina,” said Wit Tuttell, director of marketing for the Department of Commerce’s Division of Tourism. “The team has showcased North Carolina’s unique travel experiences to top Canadian tour operators, media outlets and consumers, who discover that the state’s natural beauty is more than skin deep.”

 

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