On December 12, 2012 The One Billionth International Traveler Will Arrive…Somewhere in the World

Despite concerns over the global economy, tourism has shown incredible resilience as international arrivals are now projected to cross the 1 billion mark for the first time in 2012.

These are the latest estimates from the United Nations World Tourism Organization, or UNWTO, the UN agency responsible for the promotion of sustainable and universally accessible tourism.

With a record 467 million tourists traveling in the first half of 2012 (22 million more than in the same period in 2011), the agency believes international tourism remains firmly on track to reach 1 billion tourists by the end of the year.

In 2011, international tourist arrivals reached 990 million with receipts from international tourism, including passenger transport, totaling $1.2 trillion, or close to 6 percent of the world’s exports of goods and services.

This year, international arrivals are up in all regions of the world, with Asia and the Pacific region leading the way with 8 percent growth. UNWTO credits the recovery of Japanese inbound and outbound tourism as well as continued strong performance in other major source markets in the region. Destinations in South Asia and Southeast Asia, in particular, showed  some of the strongest numbers, with growth exceeding 9 percent.

Africa, too, posted strong numbers in the first half of 2012, mostly due to the return of travelers to destinations in North Africa and the Middle East, up 11 percent and 0.7 percent respectively. Destinations in Sub-Saharan Africa also showed considerable progress over last year at 6 percent, following similarly positive growth rates over the last decade.

Across the Atlantic, the Americas grew in line with the global average at 5 percent, with Central America (7 percent) and South America (6 percent) leading the way. UNWTO says South America has been one of the sub-regions with the fastest tourism growth, both inbound and outbound, in recent years. The Caribbean, meanwhile, remained buoyant with 5 percent growth, while North America grew at 4 percent, a respectable figure for a mature sub-region.

Europe, the most-visited continent in the world, also grew at 4 percent, consolidating its record growth in 2011 despite concerns over the volatile euro zone. Central and Eastern Europe showed the greatest development in the region at 7 percent, with many destinations posting double-digit growth. Western Europe maintained the global average of 5 percent, while Southern and Mediterranean Europe slowed to 1 percent, partly due to the recovery of destinations in North Africa and the Middle East.

In terms of outbound markets, China and the Russian Federation posted outstanding growth at 30 percent and 15 percent, respectively. On the flipside, growth in outbound travel was comparatively slow or negative in the UK, Italy, France and Australia.

Although these numbers are encouraging, lots needs to be done to make travel easier, including removal of visa barriers. Travel is not just good for business it is also good for peace around the world. Conrad Hilton was one of the first hotel company visionary who spoke about peace through travel.


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