In today’s age of technology, the world is seemingly becoming smaller and smaller as we connect with people and organizations worldwide with only a few taps of a mouse or finger. International travel feels more accessible because of the limitless resources available online.
In a world of meta-search engines, travel blogs, and social media, how can you stand out from the global crowd and get the attention of international travelers? And how can you turn that attention into actual sales?
Take Advantage of Reviews, User-Generated Content and Social Media
The rise of social media has not only connected people across the globe, but it’s also created a new type of industry: the social media influencer. Despite some occasional negative press, influencer marketing and partnerships are destined to become a $10 billion dollar industry by the year 2020. Travel influencers have made careers by posting sponsored images of their travels across the globe – gaining the attention of tens of thousands, and sometimes even hundreds of thousands of followers.
A single post or positive review from a travel influencer is seen by an army of followers: all of whom can then easily access link to book a room at one of your hotels with just a few taps on their screen.
But your social media presence doesn’t have to be limited to only these global jet setters. Keep in mind that for many, international travel can seem like a daunting task. As travelers plan their international trips, they are bombarded with countless adds for one hotel after another.
Establish their trust with testimonials, ratings and reviews, and things like badges, awards, and certificates from websites like Yelp and TripAdvisor. This kind of word-of-mouth marketing can’t be beat; potential guests can trust the word of other guests to know that their experience at your hotel is better than any other.
International Travel Agencies and Tour Operators are Influencers, Too
Reaching international travel agencies and tour operators is an important strategy in developing international sales. The travel agency industry in the United States is projected to generate 17.3 billion U.S. dollars in revenue by 2020, up from around 15 billion U.S. dollars in 2015 and about 12.2 billion U.S. dollars in 2010.
The travel agency industry includes businesses that sell, book and arrange travel, tours and accommodation services for the general public and commercial clients. The industry also encompasses companies primarily engaged in providing travel arrangement and reservation services, including online-only booking systems. Travel agencies are supported by technology, but provide the human and personal support needed when booking international travel.
Reaching these international travel agents and tour operators is not an easy task. Time is limited and the cost to visit these agencies in multiple countries is prohibitive. Plus, language and cultural differences can make building international relationships with these agencies difficult. So what is the best way to cultivate these relationships?
Partner with a Professional International Hotel Sales Representative
Deploying all or just some of the methods we’ve outlined can take significant time, money and talent. The easiest and most effective way to increase hotel sales is by working with an experienced hotel sales agency who knows exactly how to engage the right people at the right time to grow your hotel sales across the globe.
At CWW Travel, we have made it our mission to help regional hotel brands grow their international sales. We know the proper channels to capture the attention of your target audience, with strategies and sales and marketing solutions that match your objectives and your budget.
With twenty offices globally, our hotel sales team is well connected throughout many international markets. We have the local knowledge to ensure your hotel brand is the ideal choice, no matter where your travelers originate.
Ready to see a custom strategy, designed just for your hotel brand, so you can start to see the kinds of international sales you want to see? Contact us today and let’s get to work.